Embracer Group (rebranded as THQ Nordic AB) hunt for IPs
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JBeckman
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PostPosted: Thu, 28th Feb 2019 03:36    Post subject:
There's the occasional misstep of course but for a public session and in official capacity with some higher ups from THQ Nordic being onboard there are certain protocols and ethics involved.

Pissing off customers, business partners, entire groups socially and politically and more is not going to end well. Personally I'm amazed they went through with a AMA on 8Chan at all from learning what the site is associated with which for a PR person should have been a quick affair to look up beforehand if they wanted to try and be edgy or something.

Then the way they conduct the AMA and their behavior and answers and the involved anons and other posters and how that all goes and the resulting mess is also going to be a problem for a long time, firing the involved parties is only a start too for repairing however much damage this might have done with how sensitive some of these matters are and the CEO trying to take a more hands-off approach instead of setting things straight is also not reflecting well on how this is being handled with how serious of a issue it is.


We'll see what comes of it, major sites and such probably can't risk outright slamming THQ either but the criticism from all sorts of areas from tweets to videos and minor blogs and forums and all that plus stock market prices and results there and business partners possibly questioning their involvement with THQ can be very problematic short and long term.


EDIT: Sigh well not a subject matter I'm particularly good with but just from how sensitive some of these things are it's quite a thing to pull and will probably be coming back for a long time and might stand as one of the biggest PR fuck-ups in gaming and entertainment business for 2019 since it's quite a big thing.

Course Era and other sources having some dialed up to 11 demands from shuttling the company entirely is also a side of it and demanding boycotting and all that stuff, it's quite a problematic issue so I am curious to see what comes of it from THQ and surrounding parties and general opinions and what else will be popping up.

Particularly as they were doing really well until now too.
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bronson




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PostPosted: Thu, 28th Feb 2019 10:03    Post subject:
The whole situation seems fishy and there's definitely more to it. There were a few people who knew about it even before they agreed to do the AMA officially. It takes 10 seconds to check what what 8chan is. We're not talking about some obscure site on the dark web. Official PR reps were posting on the board after seeing some of the questionable content there, and even leaking info about upcoming projects.
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JBeckman
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PostPosted: Thu, 28th Feb 2019 14:05    Post subject:
That's also something.

If legitimate that would be a near immediate ground for termination and likely blacklisting or how it works, state of the industry and NDA's covering well after the studio is closed down because it can affect future job prospects if you do talk and then someone leaks the upcoming game releases and other stuff that hasn't been announced at all which seems entirely against all protocol plus they also handed out several activation keys for games.

It's all really weird.
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DCB




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PostPosted: Thu, 28th Feb 2019 15:11    Post subject:
I think they were looking for controversy, under the maxim of "any publicity is good publicity". But perhaps they underestimated the blowback. I guess we'll need to wait and see what the fallout is, whether it just blows over or if something actually comes of it (like losing publishing deals, etc.).
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Interinactive
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PostPosted: Fri, 1st Mar 2019 00:41    Post subject:
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Last edited by Interinactive on Mon, 4th Oct 2021 09:20; edited 3 times in total
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djaoni




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PostPosted: Fri, 1st Mar 2019 01:02    Post subject:
Interinactive wrote:
Am I missing something or is that as bad as it gets? I read every AMA response I could find on reddit as well. The only mistake I can see is that they went on 8chan for this. Yes it was stupid, but so what?


It's just the usual screeching from resetera types. They want to believe everyone is as fucked up as they are so they project all their inner feelings on others.

Thankfully resetera isn't even as "big" as NeoGAF. They have the gamejournos like Klepek and The Cuntgang, but outside of these circles nobody cares.
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prudislav
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PostPosted: Fri, 1st Mar 2019 01:08    Post subject:
whoa good video by Jim Shocked
Is the world ending or something? Totally expected his usuall shit of gathering the worst of social media outrage and compiling it to video , but this is pretty fine :-O


http://i.imgur.com/SYIa3w4.png
http://i.imgur.com/PtROKGv.gif
Sometimes i just want to see NFOHUMP burn \o/
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bronson




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PostPosted: Fri, 1st Mar 2019 01:22    Post subject:
Interinactive wrote:
Still seems like people are overreacting to me, especially the cretins on Resetera (there's a surprise). Perhaps they should have had the AMA on their site instead? Neogaf's offspring forum - brimming with sex offenders, mentally ill people and those who call their own shadows racist for not being dark enough.


Of course they are overreacting. They are in midst of a "culture war". Rolling Eyes
The internet will always blow things out of proportion, it's nothing new, but despite that the whole situation is very weird. THQ Nordic stock went down, they received a lot of bad press, they leaked info about their upcoming projects and they apparently have the most naive and incapable PR team in existence.
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prudislav
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PostPosted: Fri, 1st Mar 2019 01:39    Post subject:
bronson wrote:
...they apparently have the most naive and incapable PR team in existence.

tbh thats pretty common thread in companies that went from local to global way too fast and one grows faster than it manages to scale stuff up


http://i.imgur.com/SYIa3w4.png
http://i.imgur.com/PtROKGv.gif
Sometimes i just want to see NFOHUMP burn \o/
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ixigia
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PostPosted: Fri, 1st Mar 2019 02:17    Post subject:
I believe THQ's PR fellas were just trying to be edgy in a harmlessly chaotic manner, but they underestimated the potential immediate repercussions that such a move could generate and the whole thing bit 'em in the arse. In an ideal world anyone should be free to do their AMAs anywhere they want, alas though there are actual implications to consider that can affect both professionalism and the company that you're representing, and picking 8chan of all places was not exactly wise. Razz

That said, Resetera & associates' amplified noise is risible and incredibly hypocritical, but then again water is wet.
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Frant
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PostPosted: Fri, 1st Mar 2019 04:45    Post subject:
I wonder what the new name of THQ Nordic will be. Cool Face


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Bendi




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PostPosted: Fri, 1st Mar 2019 09:41    Post subject:
THQ Aryan, they'll just drop the pretense of being simply "Nordics" Cool Face
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djaoni




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PostPosted: Fri, 1st Mar 2019 10:38    Post subject:
Resetera made a petition. They really set the goal very high. Laughing

https://www.change.org/p/thq-nordic-gmbh-thq-nordic-gmbh-should-take-firm-action-after-8chan-incident

prudislav wrote:
bronson wrote:
...they apparently have the most naive and incapable PR team in existence.

tbh thats pretty common thread in companies that went from local to global way too fast and one grows faster than it manages to scale stuff up


There's just no way they didn't know what 8chan was and I'm not talking about what it is in the fantasies of crazy people.

They just went with the "all PR is good PR". We'll see it how it goes. The exact same people shat on Kingdom Come/Warhorse even more than this and that game did just fine.
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Interinactive
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PostPosted: Fri, 1st Mar 2019 10:43    Post subject:
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Last edited by Interinactive on Mon, 4th Oct 2021 09:19; edited 3 times in total
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konkol84




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PostPosted: Fri, 1st Mar 2019 10:49    Post subject:
Wow... So many lost customers... Like 28 of them right now...


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Morphineus
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PostPosted: Fri, 1st Mar 2019 13:36    Post subject:
djaoni wrote:
There's just no way they didn't know what 8chan was


I hardly know what 8chan is, so I wouldn't assume that the higher ups would be in the known (they are Euro's after all).
Hell, 3 or4 years ago was the first time I really used Reddit (very minimal) and 4chan i've never been to.

Sure I have heard about them before but not really in great detail. Why? It doesn't interest me to be part of these massive communities.

Not saying no-one over there knew what 8chan was in there and in all honesty if you're in charge of PR you should know what the fuck you're doing. But to act like the entirety of decision makers were up to snuff... nah.

Still, a fucking retarded situation, but at the same time overblown by the outrage heroes.


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tonizito
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PostPosted: Fri, 1st Mar 2019 13:45    Post subject:
konkol84 wrote:
Wow... So many lost customers... Like 28 of them right now...
Underestimate the powa from pansyERA at your own peril, mortal! Laughing


boundle (thoughts on cracking AITD) wrote:
i guess thouth if without a legit key the installation was rolling back we are all fucking then
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Interinactive
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PostPosted: Fri, 1st Mar 2019 13:50    Post subject:
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Last edited by Interinactive on Mon, 4th Oct 2021 09:19; edited 3 times in total
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Thorwulf




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PostPosted: Fri, 1st Mar 2019 14:14    Post subject:
No massive uproar to be found. The snowflakes will be pissed
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Civ01




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PostPosted: Sat, 2nd Mar 2019 15:00    Post subject:
30 lost customers whoi dont even play videogames just advocate gender politics
kek
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Przepraszam
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PostPosted: Sat, 2nd Mar 2019 15:35    Post subject:
It's 31 now!

Laughing Laughing Laughing


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tet666




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PostPosted: Sat, 2nd Mar 2019 19:24    Post subject:
Przepraszam wrote:
It's 31 now!

Laughing Laughing Laughing




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Przepraszam
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PostPosted: Sun, 3rd Mar 2019 08:01    Post subject:
https://www.resetera.com/threads/how-can-thq-nordic-be-held-accountable-for-the-8chan-ama-read-op.103043/

After reading this...Those people don't even know what they are so mad about in first place.


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Przepraszam
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PostPosted: Sun, 3rd Mar 2019 08:02    Post subject:


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JBeckman
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PostPosted: Sun, 3rd Mar 2019 10:48    Post subject:
Przepraszam wrote:
https://www.resetera.com/threads/how-can-thq-nordic-be-held-accountable-for-the-8chan-ama-read-op.103043/

After reading this...Those people don't even know what they are so mad about in first place.


Era is a bit strange like that, good source for new info but since the sites start it looks like a lot of the actual developers and other industry insiders have left and only a smaller part still actively partakes in the forum discussions.

Still sees a lot of info posted from regular users too and can be a good source but some of the discussions and debates can be a bit of a weird read for anyone outside of their little bubble.

We'll see how long it lasts I suppose.


And for THQ Nordic I expected more problems but it seems to be calming down actually, was a interesting observation though who knows what's going on internally but it seems fairly stable so far?

Some sites and such reporting about it but that's not really going to lead to much of anything other than a couple of more hardcore users boycotting their games and such which isn't really that much of a deal.
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JBeckman
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PostPosted: Mon, 4th Mar 2019 17:30    Post subject:
https://www.resetera.com/threads/thq-nordic-parent-company-issues-formal-apology-for-the-8chan-ama.103276/

https://www.gamesindustry.biz/articles/2019-03-04-thq-nordic-parent-company-apologizes-for-8chan-ama

Quote:

"This letter is to offer my sincerest apologies and regret for THQ Nordic GmbH Vienna's interaction with the controversial website 8chan last Tuesday, February 26. I condemn all unethical content this website stands for. Even if no one within the THQ Nordic Group would ever endorse such content, I realize simply appearing there gave an implicit impression that we did.

As Co-Founder and Group CEO of THQ Nordic AB, I take full responsibility for all of THQ Nordic GmbH's actions and communications. I have spent the past several days conducting an internal investigation into this matter. I assure you that every member of the organization has learned from this past week's events. I take this matter very seriously and we will take appropriate action to make sure we have the right policies and systems in place to avoid similar mistakes in the future.

As a Swedish based, fast growing group, we firmly support equality and diversity. We are also working actively to combat discrimination, harassment, and misconduct. We are already in the process of developing new work processes, based on the United Nations' SDGs (Sustainable Development Goals) and using the GRI (Global Reporting Initiative) standards, and we will accelerate this work going forward.



And from one of the comments they are also doing some internal investigation into the matter though it doesn't have to mean that they are making changes to staff or other practices or businesses or how to say.



EDIT: Ah.

Quote:

About the firing, THQ Nordic is based in the EU and afaik you can't fire someone like you do in the US.
There are laws and obligations, this is not an easy and fast thing to do.



I keep forgetting how US centric the internet can be at times and views and practices. Been a interesting read so far in this whole matter so I wonder how it will go from there though there's that apology statement now.
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Bendi




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PostPosted: Mon, 4th Mar 2019 20:56    Post subject:
Unless he's employed on a B2B contract, which is possible given his managerial position. In that case he's not a worker and worker protections do not apply.
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Nodrim




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PostPosted: Wed, 22nd May 2019 08:06    Post subject:
THQ Nordic has announced the acquisition of RPG developer Piranha Bytes. The German studio is known for the Gothic and Risen franchises as well as Elex.

Source:
https://www.rpgsite.net/news/8498-thq-nordic-acquires-elex-developer-piranha-bytes
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Bendi




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PostPosted: Wed, 22nd May 2019 08:35    Post subject:
Well, shit.
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DarkRohirrim




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PostPosted: Wed, 22nd May 2019 09:20    Post subject:
Huh, it actually all came back around. The current THQ Nordic is however a much better publisher than JoWood ever was so I'm hoping this means something good will happen to PB out of this.


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