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 Posted: Thu, 10th Feb 2011 18:34 Post subject: [XBOX360] [PS3] Activision cancels Guitar/DJ Hero franchise |
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| Quote: | In the competitive world of video games, consumers are usually quick to move on to something new, especially if the old one delivers sequel after sequel without many changes. While music-based games were a huge cash cow for a while, it looks like the sales have started to drop dramatically. Therefore, it wasn’t too surprising when game company Activision announced yesterday that the Guitar Hero franchise has been canceled.
The end of Guitar Hero also spell the end of their other music series, DJ Hero. According to Eurogamer, DJ Hero developer Freestyle Games has suffered “severe layoffs” as well. The news arrived as the company revealed its quarterly earnings. Although their yearly net revenue rose from $4.28 billion in 2009 to $4.45 billion this past year, Activision Publishing CEO Eric Hirshberg revealed that the music side of sales was heading downhill.
“Despite a remarkable 92 rating on DJ Hero 2, a widely well-regarded Guitar Hero: Warriors of Rock, as well as a 90-plus rated release from our most direct competitor [Rock Band 3], demand for peripheral-based music games declined at a dramatic pace. Given the considerable licensing and manufacturing costs associated with this genre, we simply cannot make these games profitably based on current economics and demand,” he said during an investor call.
For fans of these series, there is still something to look forward to. Activision has stated that it plans to continue making downloadable content for both Guitar Hero and DJ Hero into the near future. The latest entry in both series was DJ Hero 2 and Guitar Hero: Warriors of Rock, respectively. |
| Quote: | | n total roughly 500 or 7% of Activision employees will be laid off as a result of cutting the company's game slate including Guitar Hero. Focus and assets will be immediately shifted to the Call of Duty franchise whose latest entry, Black Ops, earned over $650 million in its first 5 days of release. World of Warcraft: Cataclysm has also performed strongly having been labeled the fastest-selling PC game of all time. The success of these franchises is expected to lead to hiring later in the year that will offset the layoffs. |
Well im not surprise, DLCs for Guitar Hero sucks ass. Rock Band got all the good shit.
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SamZon
Posts: 100
Location: Sweden
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| Posted: Thu, 10th Feb 2011 18:37 Post subject: |
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Mantis2K9
Posts: 676
Location: London,England
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| Posted: Fri, 11th Feb 2011 07:23 Post subject: |
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Jobs in the games market always seem very easy come and go don't they, I wonder what the employees who are laid off do, do the get talent spotted by other companies?.
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garus
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Posts: 34200
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| Posted: Fri, 11th Feb 2011 13:07 Post subject: |
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snip
Last edited by garus on Tue, 27th Aug 2024 21:43; edited 1 time in total
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BLaM!
VIP Member
Posts: 13818
Location: Germany
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| Posted: Fri, 11th Feb 2011 14:23 Post subject: |
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great news  never liked them...
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| Posted: Fri, 11th Feb 2011 14:33 Post subject: |
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needs moar monies to fund COD games.
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