Universal has picked up movie rights for EA's unannounced videogame interpretation of Dante's Inferno:
The deal -- an option fee against seven-figure purchase price -- ended an auction that pitted four studios against one another late last week (Daily Variety, Oct. 31). Paramount, New Regency and MGM were the other final bidders, after Warner Bros. dropped out Thursday.
Strike Entertainment partners Eric Newman and Marc Abraham will produce with EA. EA Entertainment veep Patrick J. O'Brien and game creator Jonathan Knight will be closely involved in the development of the film.
The property shook up a sluggish material marketplace. It was a surprise entry, because EA made past movie deals (including "The Sims" with Fox and producer John Davis and "Mass Effect" with producer Avi Arad) after the properties were already popular with gamers. This time around, EA hadn't even announced the existence of the game at the time the concept was brought to the film marketplace. EA declined to comment or confirm the game's title.
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