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JanKowalski82

Posts: 2027
Location: Poland

Posted: Fri, 3rd Oct 2014 21:42 Post subject: CoD director admits to brainwashing gamers before release

Didn't know where to put it. Some good stuff.

http://www.gamesindustry.biz/articles/2014-10-03-us-military-can-learn-from-game-marketing-says-ex-call-of-duty-director

Quote:

"We do all the things we can to essentially brainwash people into liking it before it actually comes out"

ASUS GTX 660 2GB, AMD Phenom II X4 955 BE, MSI 870-G45, 4GB DDR3 1333, Plextor M5 Pro 128GB, WD Red 1TB

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SteamDRM

Posts: 2813

Posted: Fri, 3rd Oct 2014 21:44 Post subject:	Quick Quote Quote

US military can learn from game marketing, says ex-Call Of Duty director Last edited by SteamDRM on Fri, 3rd Oct 2014 22:18; edited 1 time in total

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consolitis
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Posts: 27318

Posted: Fri, 3rd Oct 2014 21:51 Post subject:

Full quote:

Quote:

"When we have a new product that has elements that we're not sure how people will respond to, what do we do as a corporation?" he asked, referring to his time as writer and game director on Call of Duty: Black Ops and Black Ops 2.

"We market it, and we market it as much as we can - so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out."

This is the very definition of marketing. It's no secret.

TWIN PEAKS is "something of a miracle."
"...like nothing else on television."
"a phenomenon."
"A tangled tale of sex, violence, power, junk food..."
"Like Nothing On Earth"

~ WHAT THEY'RE TRYING TO SAY CAN ONLY BE SEEN ~

http://www.youtube.com/watch?v=CHTUOgYNRzY

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Morphineus
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Posts: 24883
Location: Sweden

Posted: Fri, 3rd Oct 2014 22:09 Post subject:	Quick Quote Quote

Aaw yeah, I'm speshjul... it didn't work on me!

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Bob Barnsen

Posts: 31974
Location: Germoney

Posted: Fri, 3rd Oct 2014 22:12 Post subject:	Quick Quote Quote

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EyePatchLives

Posts: 5667
Location: Israel.

Posted: Fri, 3rd Oct 2014 23:12 Post subject:	Quick Quote Quote

At least he's being honest. Remember when a CoD dev or whatever said people who only play CoD aren't real gamers? "I think Call of Duty resonates because it's believable and relatable," Sledgehammer Games cofounder Michael Condrey says. Believable and relatable...Yep, sounds like Call of Duty

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Kein
Banned

Posts: 6102

Posted: Sat, 4th Oct 2014 00:16 Post subject:	Quick Quote Quote

He was right :P

Shoshomiga

Posts: 2378
Location: Bulgaria

Posted: Sat, 4th Oct 2014 00:18 Post subject: I have left.	Quick Quote Quote

I have left.

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Radicalus

Posts: 6417

Posted: Sat, 4th Oct 2014 00:28 Post subject:	Quick Quote Quote

If the game was even half as good as their marketing campaign, it would be the best game in the world. Because love or hate these assholes, the marketing of this year's CoD is imho great. Even I had a kick watching the promo materials, even though I don't intend to buy atm. The trailers were great, very nicely crafted, and getting Spacey on board is very smart move. These guys are professionals, can't blame them for that, although this brainwashing qute is rubbish.

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chiv

Posts: 27530
Location: Behind You...

Posted: Sat, 4th Oct 2014 00:33 Post subject:	Quick Quote Quote

...its called advertising and promotion... why is this some kind of big deal?

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