Nearly 20% Of New Steam Games In 2025 Use Generative AI
Around 20% of all new games released on Steam in 2025 have disclosed using generative AI in some way, shape, or form.
Totally Human Media CEO Ichiro Lambe released a report over the weekend breaking down how generative AI is used in recent games along with how many games on Steam are actually revealing its usage.
Utilizing the Steam API, Lambe discovered that 1 in 5 games released this year disclosed generative AI usage in some way. According to the data, 60% of the usage comes via visual asset generation such as backgrounds, models, and more.
Other areas where it was used was in audio generation, marketing and promotional materials, text and narrative generation, and code and game logic. It was also found, however, that AI is being used as part of general gameplay as well.
The report mentions games like inZOI, Comedy Night, Nyric, and Bitmagic, among others, all using AI during game runtime for various purposes. Nyric, for example, allows players to “prompt 3D realms into existence”. inZOI, the Sims rival from Krafton, lets players generate textures or 3D images via text prompts, among other uses.
When it comes to AI usage in games as a whole, only 7% (or 7,818) of games on Steam use generative AI in some way. While it appears low, that number is up drastically from the 1,000 games on the platform that Lambe discovered just over a year ago.
Of course it is a mistake just like any censorship pointed in the direction has been in the past.
But the gaming media is just now suddenly jumping on the anti-censorship bandwagon, the sole reason being that they see their precious queer and LGBTQ+ perversions coming in the crosshairs.
Previously censorship was just fine and necessary as long as it targeted anything straight males like.
Gaming sites like EG publish articles about problematic sex games that perpetuate misogyny on Steam a few weeks ago and demand them to be removed. The companies read it, start to crack down and now the journos back-paddle in panic because it may affect LGBTQ representation...classic self-own.
Ehhhhh I don't think Mastercard and Visa read eurosocjus and garbage like that, much less are even aware of their existence
This was a long time coming, I think Patreon was also impacted by this a few months back.
Shame that no government has the balls to kneecap these CC fucks, but that's the way it is
boundle (thoughts on cracking AITD) wrote:
i guess thouth if without a legit key the installation was rolling back we are all fucking then
Nearly 20% Of New Steam Games In 2025 Use Generative AI
Around 20% of all new games released on Steam in 2025 have disclosed using generative AI in some way, shape, or form.
Totally Human Media CEO Ichiro Lambe released a report over the weekend breaking down how generative AI is used in recent games along with how many games on Steam are actually revealing its usage.
Utilizing the Steam API, Lambe discovered that 1 in 5 games released this year disclosed generative AI usage in some way. According to the data, 60% of the usage comes via visual asset generation such as backgrounds, models, and more.
Other areas where it was used was in audio generation, marketing and promotional materials, text and narrative generation, and code and game logic. It was also found, however, that AI is being used as part of general gameplay as well.
The report mentions games like inZOI, Comedy Night, Nyric, and Bitmagic, among others, all using AI during game runtime for various purposes. Nyric, for example, allows players to “prompt 3D realms into existence”. inZOI, the Sims rival from Krafton, lets players generate textures or 3D images via text prompts, among other uses.
When it comes to AI usage in games as a whole, only 7% (or 7,818) of games on Steam use generative AI in some way. While it appears low, that number is up drastically from the 1,000 games on the platform that Lambe discovered just over a year ago.
gonna be at a 100%
Generative AI can make (indie) games look 10x better, not sure why anyone would complain. I really, really hate the graphics in most indies, especially the ones with the children-show kind of look to them, which seems to have become some new norm for whatever reason. The equivalent of Funk Pop, just absolute shite.
Fighting AI at this point is the same as those who thought internet was a bad thing and that it should be stopped.
It's just not something that is realistically going to happen, especially as those who opposes it will realize theyre using more and more AI themselves lol There's zero chance Steam isnt using AI in NUMEROUS ways.
Ehhhhh I don't think Mastercard and Visa read eurosocjus and garbage like that, much less are even aware of their existence
This was a long time coming, I think Patreon was also impacted by this a few months back.
Shame that no government has the balls to kneecap these CC fucks, but that's the way it is
So apparently a feminist group named Collective Shout launched a pressure campaign against Steam by weaponizing VISA and MasterCard causing all this. You are right, companies don't read it, but the groups that pressure them do
Generative AI can make (indie) games look 10x better, not sure why anyone would complain. I really, really hate the graphics in most indies, especially the ones with the children-show kind of look to them, which seems to have become some new norm for whatever reason. The equivalent of Funk Pop, just absolute shite.
Fighting AI at this point is the same as those who thought internet was a bad thing and that it should be stopped.
It's just not something that is realistically going to happen, especially as those who opposes it will realize theyre using more and more AI themselves lol There's zero chance Steam isnt using AI in NUMEROUS ways.
I feel like a lot of people have this stance until it affects them in a serious way
In the past, tools to make things easier still required skill, imagination, creativity etc. Now any bozo can do anything, while considering themselves artists. Including code. They can't even tell if the code they write is good or not, or whether or not it's optimised properly. Just ask for what they want, then hope for the best with assumptions. If developers were seen to be doing this, while still charging full price as their games ran like shit, just imagine the outrage.
AI isn't a tool that helps humans make art, it makes the art for them. I've got no issue with skilled people using it to speed up workflows, but watching clueless hacks take credit for auto generated junk feels like watching someone microwave a meal and call themselves a chef
I feel like a lot of people have this stance until it affects them in a serious way
In the past, tools to make things easier still required skill, imagination, creativity etc. Now any bozo can do anything,
To take just 1 example of many others. It's 100% the same with music since synths came. You are using the argument that likely your and my dad used. But it is only "true" for a very brief moment in time when any bozo can make some noise and some people (who aren't in the know) will say "wow, that sounded pretty cool man! you can probably make a best-selling album!" (entirely unaware that the tool is what mattered and not the person behind it = not art, not useful)
Quote:
while considering themselves artists. Including code.
I'd say 99% are just having fun with it. There's absolutely an art (or a technique, which can be a kind of artform) in doing a great fine tune, and coming up with something which is just way ahead of the rest using the same tool. Like always, so nothing has fundamentally changed.
I can write with a cool font! So? Everyone else can do that too.
I can take a photo with super high resolution and i can put on this awesome filter on it! So? Everyone else with a mobile can too, etc etc. It matters not unless you take it to the next level. The junk is a necessity so that we can compare it to what really matters: art.
TL;DR: Any bozo can get a synth or a guitar, but not everyone can make something interesting with it that stands out from the rest.
Time and effort and some form of talent will show, like always. Junk can easily be ignored, it will not matter.
AI is “just” the last tool (the latest one to rule them all). After Personal Computers → Mobile Phones → Internet → now AI. ( I'm getting hold)
I don't get the hate. If someone can pull off a quality cohesive consistent product with or without AI is all I really care about.
PS: Not being an English native speaker, I cringe a little every time I see someone call himself an artist because he made a GIF. - With the exception of English, all other languages ( I know off) make this obvious difference. Artist/ Art is different than doodling, drawing or painting as much as writing something or playing the guitar in the local scouts gathering does not make one an Artist.
Back on the Valve/ steam subject what really makes me boil is all the cancellation censoring going around F#ck this entitled do do-gooders with superiority complexes C#ts and the ones that bend the knee.
BTW. I was wondering why posting and criticising this about it was allowed on Reddit, while way back when posts abouy Anita Derpetian and their ilk were scrubbed fast.
Turns out this is a conservative group spearheaded by radical "pro-life" feminists
They can't even tell if the code they write is good or not, or whether or not it's optimised properly
Neither does many many coders either. It doesn't take someone that can't code to make shitty code. People that know how doing it regularly too.
Same for any medium. I think some musicians suck, and some artist suck. Your example is just saying now average people can also have a chance to suck at it too.
Any "You are doing what I was doing, without the effort and time sink." gets gatekeeping criticism.
Lasers and CNC in woodworking get a LOT of hate "Push a few buttons, and you are a master woodworker". Cool, come over and just push a few buttons randomly on my CNC and make something good...I will wait.
Sure it's WAY easier, but you have to have a good idea, to make a good output.
It's the printing press all over again, and modern monks are worried anyone will be able to write and spread ideas, and create works that they felt they had sole rights over.
And they are upset it's not just confined to those that equate time invested into learning it = right to express yourself using it.
AI for all I say if it helps them do something they want to and they don't have the talent/time/commitment to learn.
Really want to make music but don't know how and cannot sit still to learn? Awesome., now you can. Maybe I will like some of the music that is in your head your couldn't get out before. Want to do artwork? Sweet, it might be some of the best in my style I like I ever seen.
Stormwolf - "Who cares about some racial stuff, certainly not the victims."
- Democracy Dies in Dumbness.
- Watching people my age grow from cynical youth who distrusts and dismisses the older generation, into cynical old people who distrusts and dismisses younger generations.
Typical responses full of comparisons that don't make sense.
The printing press empowered more humans to express themselves, it didn't replace writers. It made sharing human created work easier, not the act of creation itself. The printing press didn't make monks obsolete as creators, it made them obsolete as copiers.
Let me highlight the important part:
Quote:
AI isn't a tool that helps humans make art, it makes the art for them
There's a reason so many people are against it, ban it, refer to it as slop, why voice actors strike, as Youtube demonetises it etc.
It kills the point of art. Human expression, intent, skill, everything. It all gets relegated to a text field where all of these blanks are filled by a machine, fueled by those same things that came from real artists, musicians etc.
People can do what they like with it, but it doesn't make them anything other than someone who can type in a prompt.
Image synthesis is no different than audio synthesis, both opens up unlimited creativity. You can easily do a 1:1 comparison, especially if you are used to working with both. Synths, radios, that is what started my creativity in the early 80's, i made ambient soundscapes and noise / textures and after that it got a bit more structured and i got into the EBM / Electronic Body Music scene for many years.
You can absolutely use a synth with the presets it come with and press a few keys. Though this won't impress anyone who understands how they are used. Similarly you can write a prompt using a commercial model, it will not impress most people either since anyone can do this, it's not being creative. Spending months on a great Fine Tune, this is where you can express yourself and do something unique. Just like programming a synth with your own presets can make it sound unique.
I have spent years doing both, to me its very similar experiences, getting better and better at it, understanding how to make it lean more and more into what you are really after.
People were against synths and samplers because they did not understand it and because they read articles in MSM that were against it. They never invested the time into learning how they could be used as incredible tools for making very unique music. I feel it is very much the same with AI and these same people who are against it now are going to use it too eventually. So just like how using synthesized sounds is a standard, image synthesis will too. No one argues it's "wrong" because synth sounds are being made with a machine. The same people who claimed its nonsense, non-creative, "its just pressing a button and does it for you" etc, they all use synths today of course. Media aren't repeating the same garbage because like always reality caught up to them + haters eventually tried it and they had an "aha"-moment.
Last edited by vurt on Wed, 23rd Jul 2025 01:25; edited 1 time in total
I don't think there's an issue with people using it to speed up workflows, I do it too. I reference my own art, ask it to colour in a line drawing I've done, then I redraw it all with new colours.
The difference is I drew the original art, gave it my own art to reference colours, style and composition, then I recreate it all from scratch. It turns ~6hrs of work into 2hrs using my own work.
The synth example is a false equivalence. A synth is a tool, it still requires a human to compose, play, and structure the music. It assists but doesn't create on its own.
AI does the whole job: concept, composition, execution. It doesn’t help you make art - it makes it for you. Comparing the two ignores scale and agency. A synth is 1% automation. AI is 100%. Calling them equivalent is like comparing a calculator to a machine that writes your entire thesis.
Do you feel like if you concede these things, it makes you less of an artist / programmer / whatever?
as someone who makes generative music with modular synths these days i have to disagree, it can absolutely compose its own music, it can take anything from 10 mins to days to set up, depending on complexity.
Similarly to set up something with stable diffusion in ComfyUI (also modular), the range of things you can patch to make it your own is very, very similar of how you would set up a modular synth patch, it can take minutes or it can take days of tweaking until you reach what you intended!
Just because you are not working like that with AI doesn't mean everyone has to use it like you do. But yes drawing my own images (i don't draw them though, i use my own 3D models) is another layer of creativity of AI.
Rarely do i ever think in terms of "am i an artist" if i do this or that. I feel that these things are better left for others to judge, not that i really care at all, at 54 I am not on some "artist journey" at all, i am just having fun, that's all there is to it for me. I think in my teens i did want to be taken as a serious artist for a while, i had so many people i looked up to and i wanted to be like them.
as someone who makes generative music with modular synths these days i have to disagree, it can absolutely compose its own music, it can take anything from 10 mins to days to set up, depending on complexity.
Not 1 second via a text prompt then? Not leveraging everything in human existence to create the best possible result? Not changing a prompt in one second to influence it with a different style, tone, tempo etc?
Why is this so hard to admit it's nowhere near the same thing?
Generations of artists have poured their lives into mastering craft, style, emotion. Human expression. Now, their work is scraped and mimicked by people who bring nothing to the table but a prompt. No skill, no understanding, no struggle. Just a result.
There's a reason so many gamers care about AI art being used in games, on artwork, on the Steam storefront etc. There's a reason many artists have left sites like Artstation, DeviantArt etc. There's a reason we can now hide AI generated images in search results. It all comes down to AI art being lazy garbage. It can be pretty or good sounding garbage, but it's still soulless garbage. Real art by real people will always hold more value.
What's impressive about art is the skill and effort an artwork represents. The time it took to get there, the attention to detail, the way they've chosen to express themselves and the fact that they're still artists when the internet connection is down. When it's effortless and without skill, why shouldn't people have an issue with it?
The text prompt is the Press play, the final thing you do after you have set it all up. if you only Press Play you are playing a default preset. To me, it's not very interesting. it might give you a cool arpeggio or a melody on your synth in case it came with something pre-programmed, but you can't claim it your own, because it isn't, you put in NO effort.
Why is it so hard to admit its 100% the same thing? Either you make it your own and you have to spend the time/effort to do that, or you use a pre-made preset, you'll be using the same as the people who are just messing around with it.
The later is what the haters claim AI is, all that it can be. This is extremely disingenuous. It would be 100% the same as saying Jean Michael Jarre or Kraftwerk just used some boring presets because they used machines, they pressed play without doing any pre-work. In reality, Kraftwerk spent years on just sound creation, that's how they could make it sound like nothing else.
While i wouldn't say i'm the Kraftwerk of AI (lol) i do put it a LOT of work into training my fine tunes, its the main reason i got the 3090 when it came out.
How is putting in effort into making something your own "effortless?"
"without skill", that would be for others to judge.
There is a reason people hated synths and there is a reason people hate image synthesis, and it's 100% coming from a very bad place, a place of total ignorance and (MSM)brainwash.
Can both be 100% effortless? Absolutely! That's how maybe 90% or even more will use it, but don't lie and say everyone because if that was the case we would never have seen the enormous amount of various electronic music genres or immensely unique electronic music albums. Same will of course be true for AI and new genres of art (and otherwise), new artists and new-we-don't-know-what-yet. It's even more limitless than a synthesizer.
Each time I write about what art is or how much effort goes into creating art, it's ignored.
So - the reason I care, why artists care, is because something essential to making art just isn't in people who argue the case like you do.
You see only the result, not the meaning behind it. That absence is exactly why you don't understand what's being lost. Again, it's ignored every time I write about it.
And also, the obvious: most AI is, in fact, slop. Always is, always will be, no matter how good the machine gets at doing it for you.
It's been the essence of what i've said. The importance of the pre-work for whatever you do, if you are going to claim it your own; your idea, your art, your music. Its how you argued for your own art as well.
I argue the case because you say its not a tool, when it can be an immensely powerful tool, if you want to use it like a tool.
Most AI is absolutely slop, because AI is used by millions or maybe billions at this stage, daily, and they use a preset for that. They don't put in effort into making something their own, that is not creative or art.
Many likely argued synth music would never be taken seriously either and that the sound would never progress beyond simple waveforms. But this is tech, so it is never standing still and what we have today in terms of image AI or code AI will be laughable in 2 years. look back only 3 years (we have a thread here) and you'll see the immense progress of where we are today with image AI. It was mostly unrecognizable shapes, super glitchy stuff that only made sense 1 out of 100 times you generated something + it took ages to generate.
why isnt this game removed along with all the other porn games? hypocrites much? just because it seems to be a game that has sold well + seems to have a high budget from the looks of it, they are treated differently?
But its a game not real life. Who cares if someone is fucking a imaginary drawn sister? Gotta be pretty lost as an individual to care much about these things.
This is a lengthy take on the subject around the 10 mark he pin points the start - 2020 legal prosecution of VISA + Add the nowadays prevailing Cancel/ Censor culture and here we are.
Probably wont last too long. Just a shock mode for a while. Now everyone can worry about Visa and Mastercard fucking them over for whatever reason, its just that porn was the target this time. This is a power that they should have known they had, but never used.
Probably wont last too long. Just a shock mode for a while. Now everyone can worry about Visa and Mastercard fucking them over for whatever reason, its just that porn was the target this time.
Porn was the target this time? It has been the target for a long while. Pornhub and other websites were under attack a few years ago.
Stormwolf wrote:
This is a power that they should have known they had, but never used.
?! They have been using this power for a long while now. Not too many years ago they were censoring people by forcing Patreon to kick those people off their platforms.
its been going on for a very long time. Comic book artists, as just one example, which are refusing to be woke has been targeted and unable to use some or most of those kick-starter sites.
People with the wrong politics or wrong angle (journalists etc) are made sure to not be able to use certain banks etc (been an issue for at least 8-9 years in Sweden)
Who knows what they'll target next if this keeps up?
It should undoubtedly be illegal for banks to pose as some sort of regime, because the people have not voted for them. if someone is doing something illegal, of course, but that's not at play here, it's opinions, or taste.
The title is kind-a clickbait but in summary prepare your photo (or at least Death's Stranding selfie) or else you won't be able to login to your app or site with content for adults.
Thanks UK.
sar·casm | \ ˈsär-ˌka-zəm \
1: a sharp and often satirical or ironic utterance designed to cut or give pain
2a: a mode of satirical wit depending for its effect on bitter, caustic, and often ironic language that is usually directed against an individual
b: the use or language of sarcasm
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gonna be at a 100% 
